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PGA Tour gets Humana but loses their Hope
It’s the end of an era.

For the first time since 1964, Bob Hope’s name will not be on the tournament based in the South California desert this week.  Instead, Jhonattan Vegas will be defending his title in the Humana Challenge in Partnership with the William J. Clinton Foundation.

And so the Bob Hope Classic goes the way of the Bing Crosby National Pro-Am at Pebble Beach and the Andy Williams San Diego Open at Torrey Pines.

"The reality of it is that having celebrities' names attached to these tournaments may have at some point driven notoriety, but in this era you need to have cash," David Carter, executive director of USC's Sports Business Institute, told the Los Angeles Times.

"You need to have tournaments that are profitable and self-sustainable, and if you don't have that, the tournaments are going to go under."

The sponsors insist that they will be doing their best to keep the flavour of the Bob Hope Classic alive.

"I think everybody is going to be very pleased with the commitment that all parties have made to perpetuate the legacy of Bob Hope," tournament director Larry Thiel told Golfweek.

The winner of the tournament will receive the new Bob Hope Trophy and an exhibition of Hope memorabilia will be on display.

"I'm confident with the recent changes to the tournament's sponsorship and format, and with the support President Clinton will give, this event, which has been one of the most iconic tournaments for decades, will once again establish itself as one of the tournaments to play in," Mickelson said.

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