The sponsorship does naturally take place as Wie’s parents are both natives of South Korea. The LPGA starts next weekn in Thailand and the car manufacturers said, “Wie will don her Kia golf bag for the first time in competition."
"It is imperative to continue raising Kia brand awareness with high-profile strategic partnerships that fit with our core values," said Michael Sprague, Kia Motors America vice president of marketing in a statement. "Michelle and the youthful, exciting LPGA talent reflect our brand's and our vehicles' characteristics."
There have been no other details disclosed about the deal. The 20 year old now lives in Hawaii and won her first LPGA title three months ago. In 2008 she was ranked 5th on the highest paid female athletes list with $12 million in sponsorships alone. She has also been named in the Time Magazine as one of the 100 people who shape our world.
Wie has big plans for the future as she wants to play in the men0only Ryder Cup and one day beat Tiger Woods.
Kia will be sponsoring the $1.7 million Kia classic which will be held between March 22-28.