This happens by the golfer talking part in an interactive test on an LCD screen which will ask them various questions about their style of play, their methods and their strengths and weaknesses.

From the data recorded the machine will then make two suggestions of balls for the player to use.
Titleist are allowing players to test these balls in order to get a feel for them and see which one suits them the best. Their scores and achievements with the ball will be recoded, whereby the machine will then make a final decision as to what ball the player should use to be the more effective for their game.

The reasoning behind all of this is that Titleist feel that there isn’t enough focus from golfers on the short game. They feel that the short game is the most important part of the game. The green is where games can be made or broken.

Statistics show that many golfers will hit around 14 shots per round with their driver, but will hit from 20-50 shots on to the green. Their logic is to get players with balls that will suit them in order to shave off some of those unnecessary shots and lower people’s scores, by finding balls that have the optimum spin and stop closes to the hole.

“We’ll work with golfers starting with a shot that most impedes their ability to shoot a lower score. It could be your 120-yard shot or your 60-yard shot,” said George Sine, Titleist’s vice president for golf ball marketing and strategic planning. “It’s as close to a tour-like experience as an average golfer can get.”

These events will be taking place at over 2000 locations this year and individual fitting sessions will be on offer.